Francis is an extraordinarily versatile director, deftly handling striking fashion films, music videos and epic commercials. His keen eye for luxury playfully contrasts with his dynamic automobile and sports work, making him a go-to for sharp, playful and cinematic vision and a respected name in the commercial and music video world. He strives to install powerful, distinct visuals across all his work. He finds music videos and fashion films a great place for visual identity and creative license, whereas he gravitates towards all consuming breath-taking commercials. Throw these two together and you get Francis’s knack for “big” feeling commercials with strong characters and visual layers.